The Visit Colorado Springs operates under a Partnership Model rather than a Membership Model.
Major points of the Partnership Model include:
The Partnership Model allows VCOS to represent the entire region to the public, which results in a better experience for leisure travelers, meeting planners, tour operators and event organizers.
Businesses that have traditionally been referred to as Members will be known as Marketing Partners under this model.
Marketing Partners will pay an annual fee and receive some benefits at no additional charge, with other opportunities available for a fee.
Community Partners are businesses that choose to be listed on the VCOS website, mobile site and mobile app, but have not yet chosen to invest as a Marketing Partner.
Marketing Partners will enjoy other online enhancements such as a longer description on the category listing page, a photo and short description on basic detail pages and additional photos and embedded video on enhanced pages for no additional cost.
Marketing Partners receive the following benefits as part of their annual Partnership investment:
Up to three category listings on VisitCOS.com as well as the mobile version of the site and the Colorado Springs mobile app
Longer description on category listing pages (45 words)
Image, 45-word description, amenities listing, contact information, social media link and website link on Detail Page
Brochure distribution in Visitor Information Center
Group leads and referrals
Two-line listing in Official Visitor Guide
Listing in Meeting Planner Guide (lodging and venue facilities)
Listing in Dining, Shopping & Entertainment Guide (restaurants, retailers and entertainment venues)
Discounts to VCOS events
Monthly VCOS Partner eNewsletter
Online access to update account and listing information
Opportunity to serve on VCOS committees and board of directors
Listing, if appropriate, in Colorado Springs Film Commission Production Resource Guide
PR exposure and consulting
Access to research and images
Quarterly Partner Benefits education sessions and periodic sessions on other topics
Marketing Partners have the opportunity to invest in the following promotional programs:
Website banner ads
Consumer newsletter ads
Visitor Guide order confirmation web page ad
Visitor Guide confirmation email ad
Enhanced detail pages on VisitCOS.com
Featured status on the mobile app
Visitor Information Center video ad (replaces Kiosk featured listing)
Consumer leads - various categories
Meeting Planner Guide - lodging and venue partners may upgrade listing with a photo
Dining, Shopping & Entertainment Guide - restaurant, retail and entertainment partners may purchase an ad
Co-Op advertising with VCOS in various publications
Participation in travel writer trips and sweepstakes
Community Partners may upgrade to Marketing Partner at any time.
Marketing and Community Partners may purchase ads in the Official Visitor Guide.
For details on VCOS online marketing programs, please contact Kim Griffis.
Kim has worked with VCOS on three separate occasions and this time, we're not letting her go. She is immersed in the community, helping businesses connect with the 20.5 million people who visit the region each year. In addition to partnership sales and retention, Kim creates a full schedule of educational and networking events that include the Annual Business Meeting, Tourism Awards Celebration, quarterly mixers, partner orientation sessions and the educational series.