Destination Master Plan

Together with our community, we're shaping the future of travel and tourism to Colorado Springs and the Pikes Peak Region.

The Destination Master Plan – created in 2018 – is a long-term view on how to improve the visitor experience, thereby generating economic benefits for the destination. It is intended to ensure that Colorado Springs will have the necessary attributes to compete in the future.

To guide the final phase of the Destination Master Plan, we have updated the plan with a 2025-2028 strategic roadmap that outlines key priorities for the remaining years.

Our 2025-2028 Strategic Roadmap builds on the momentum of the past seven years while creating a sharp focus on how to make the most of the next three years. This work represents the shared commitment of our community, steering tourism in ways that improve local quality of life. The planning process was facilitated by Better Destinations LLC and brought together our Board of Directors, 11 dedicated members of the Roadmap Working Group and our Visit Colorado Springs leadership team. All have been deeply engaged in shaping a plan that responds to today’s needs and tomorrow’s opportunities.

Strategic Roadmap – The Three Imperatives

Discussions with the Roadmap Working Group and the Board of Directors identified three main areas of focus through 2028:

  1. Secure additional promotional funding for Visit Colorado Springs to build year-round visitation and increase the length of overnight stays.
  2. Grow overnight visitation in the off-season to create a more balanced and sustainable visitor economy.
  3. Increase the average length of stay to enhance economic impact and better support local businesses.

We thank all of our Tourism Sector Entities (TSEs) for their role in supporting and collaborating on our 2025-2028 Strategic Roadmap. These entities include but are not limited to: the City of Colorado Springs, the Cultural Office of the Pikes Peak Region, the Colorado Springs Chamber & EDC and the Colorado Springs Sports Corporation.

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Visit Colorado Springs is proud to revisit and refresh our 10-year Destination Master Plan with a new roadmap to guide our strategy for a strong, resilient, and healthy visitor economy through 2028. Developed in 2018, our Destination Master Plan set forth ambitious goals that remain highly relevant today.
Doug Price, President & CEO of Visit Colorado Springs
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The creation of the original Destination Master Plan

  • Done with extensive input from businesses, residents and visitors
  • Complements other planning initiatives in the community
  • Approved by the Visit Colorado Springs Board of Directors on June 19, 2018

Our thanks to the organizations that provided financial support for creation of the original Destination Master Plan:

President & CEO

719-685-7652
Doug@VisitCOS.com

Raised in Ohio & Virginia, Doug has spent his career inviting guests and visitors to make memories as well as creating a work culture that makes employees feel special. You’ll often find him on the golf course at Garden of the Gods Resort, and he’s most likely to tell you a story about a family member and/or their pet. You can ask Doug why we’re branded Olympic City USA!

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