Every community must compete with every other community for their share of the world’s attention, customers, and investment. To compete, people need to be aware of a community, have a positive impression, and want to visit to experience the community and meet its people.
This is achieved through clearly developing, articulating and managing the community’s brand. Efforts must be made to promote, market, sell, and engage potential visitors. And all of this must be reinforced again and again. Destination Marketing Organizations are uniquely positioned to do this.
Addressing this need for destination branding and promotion is for the benefit and well-being of every person in a community. It is a common good. It is an essential investment to develop opportunities and build quality of life to benefit all the residents of a community.
From an article by Andreas Weissenborn, Vice President of Research and Advocacy - Destinations International