Learn about the Crafts & Drafts Passport Program and how to participate.
Crafts & Drafts Passport Program
What is the Crafts & Drafts Passport?
The Crafts & Drafts Passport Program is a digital craft beverage passport full of deals and discounts to various craft breweries, distilleries, wineries and coffee shops around the Pikes Peak Wonders region.
This is very similar to traditional couponing, with the key difference being that these are hyper-targeted, curated, and relevant to specific target audiences through a mobile-exclusive channel.
How does this Passport differ from other programs?
Unlike similar craft beverage passports, the Crafts & Drafts Passport is 100% FREE with no catches, tricks or gimmicks
All-Digital Platform - no hassle, no need to carry/keep track of a physical booklet
Hyper-targeted and curated for users
Easy to track, monitor and report performance using IP addresses
When is the C&D Passport Available?
This year's pass is set to launch on May 10, 2021.
What benefit does it offer my business? My community?
The C&D Passport incentivizes guests to spend more money at your business through deals and discounts.
The Passport offers free exposure and publicity through VCOS channels.
The Passport provides exposure to a new audience of potential patrons and encourages guest loyalty/trust
The C&D Passports ultimate goal is to support our thriving craft beverage scene, provide value to our community and Passport users and promote unity and collaboration in the local industry.
Who Can Participate?
Any Colorado Springs & Pikes Peak region craft beverage establishment that locally brews, distills or ferments their own beverages OR primarily serves these Colorado Springs & Pikes Peak region craft beverages is eligible to participate.
Is there a cost to get involved?
The program is free for VCOS Marketing Partners
Non-partners can participate at a $100 participation fee
this fee can be rolled into a VCOS membership should the business decide to join as a Marketing Partner.
All participants must offer a deal/discount to pass holders as an incentive to visit your business and spend money with you.
All deals and discounts must be honored from May 10, 2021 - December 31, 2021.
How do I sign up?
Reach out directly to Melissa Williams for access to our Typeform survey that populates information into the platform
2019 CRAFTS & DRAFTS PERFORMANCE
2020 CRAFTS & DRAFTS PERFORMANCE
In 2020, due to COVID-19, we ran a much shorter and more condensed program. Although the campaign was scaled down and over a shorter period of time, we still saw really high engagement and achieved our #1 goal - driving visitors to your buisnesses.
Melissa signed on with Visit Colorado Springs in 2015. She oversees website development, content and performance, copy writing, marketing strategy and implementation, creative direction and graphic design. In her spare time, she enjoys the outdoors and hiking, grabbing a cocktail with friends and spending time with her husband and two dachshunds.
Kim has worked with VCOS on three separate occasions and this time, we're not letting her go. She is immersed in the community, helping businesses connect with the 20.5 million people who visit the region each year. In addition to partnership sales and retention, Kim creates a full schedule of educational and networking events that include the Annual Business Meeting, Tourism Awards Celebration, quarterly mixers, partner orientation sessions and the educational series.