Colorado Springs Branding Toolkit
On this page, you will find files and resources to allow you to use the Colorado Springs brand within your own marketing and promotional efforts as long as the Brand Usage Guidelines are strictly followed.
The Visit Colorado Springs logo may be used in certain instances by certain companies. The intention of the logo use must be to show support for the community and the VCOS organization. It may not be used as the logo representing your product, service or brand. The use of this logo must not cause confusion in the mind of the consumer. They must understand that it is soley the logo of Visit Colorado Springs. When used online, the logo must link to www.VisitCOS.com - the home page or the appropriate internal page.
Brand Usage Guidelines
The Brand Usage Guidelines must be adhered to by any organization that wishes to use the brand mark to promote their organization and/or the Colorado Springs region. These are protected marks that can not be altered by the user. If your proposed usage is not covered within these guidelines, please contact someone on the VCOS Marketing Staff to discuss your plans before proceeding with design or production. The contact information is at the bottom of this page.
Logo Files
All files and formats can be sent upon request. Simply email Melissa@VisitCOS.com.
Brand Fonts
The main fonts used in the brand marks are Pragmatica Slabserif and Verlag. Each organization must purchase these fonts if they wish to use them in their communication and marketing materials. Here are links to purchase these fonts (though there are additional sites where these fonts may be purchased). Visit Colorado Springs does not endorse one font vendor over another. Links have been provided for convenience only.
Other Links
- Colorado Springs Brand Strategy
- Logo Redesign Background and Process
- Curator Team Background and Process
- Sample Ad Mock-Ups Using New Logo
- Logo Redesign Process FAQ
Questions & Requests
If you have any questions or requests, please contact one of us in the VCOS Marketing Department: