Branding Toolkit - Colorado Springs Vacation & Tourism Information | Colorado Springs, Colorado

Colorado Springs Branding Toolkit

On this page, you will find files and resources to allow you to use the Colorado Springs brand within your own marketing and promotional efforts as long as the Brand Usage Guidelines are strictly followed.

Brand Usage Guidelines

The Brand Usage Guidelines must be adhered to by any organization that wishes to use the brand mark to promote their organization and/or the Colorado Springs region. These are protected marks that can not be altered by the user. If your proposed usage is not covered within these guidelines, please contact someone on the CVB Marketing Staff to discuss your plans before proceeding with design or production. Contact information is at the bottom of this page.

Logo Files

All file formats can be found on the BRAND FTP SITE. When you view the jpg color files on the FTP site, you may see the blue tones as a neon turquoise. But once downloaded and used in context, the true colors will appear. If you have any issues downloading the files you need, please refer to the contact information at the bottom of this page.

Brand Fonts

The main fonts used in the brand marks are Pragmatica Slabserif and Verlag. Each organization must purchase these fonts if they wish to use them in their communication and marketing materials. Here are links to purchase these fonts (though there are additional sites where these fonts may be purchased). The CVB does not endorse one font vendor over another. Links have been provided for convenience only.

Font - Pragmatica Slabserif      Font - Verlag


Other Links

Colorado Springs Brand Strategy

Logo Redesign Background and Process

Curator Team Background and Process

Sample Ad Mock-Ups Using New Logo

Logo Redesign Process FAQ


Questions & Requests

If you have any questions or requests, please contact one of us in the CVB Marketing Department:

Amy Long
Chief Innovation Officer

Chelsy Offutt
Director of Communications

Melissa Williams
Marketing Manager

Denise Noble
Marketing Coordinator

To email the CVB staff, please go to our Contact Form and select one of the above names from the menu.

Amy Long

Chief Innovation Officer

Amy Long has been with VCOS since June of 2006. She oversees advertising, publications, the website, communications, partnership and events. She has a BS in Commerce from the University of Virginia and an MBA from the University of North Carolina. Amy volunteers as Board Chair for Keep Colorado Springs Beautiful and as part of the clean-up crew for Bear Creek Dog Park. Her Aussie, Dodger, is never far from her side, and he is not too sure how he feels about his new bother, Vincent.

Chelsy Offutt

Director of Communications

Chelsy is a Colorado Springs native and holds a Communications degree from UCCS. She joined VCOS in 2008 and directs all activities of the Communications department, including PR, advocacy, media relations, crisis communications, travel writer trips, social media and photo/video asset management. She enjoys fashion, traveling and her two labs, Gunner and Champ.

Melissa Williams

Marketing Manager

Melissa, a Colorado Springs native, signed on with Visit Colorado Springs in 2015. She oversees the website development, content and performance and manages the various publications such as the Official Visitor Guide, Dining & Shopping Guide, Annual Report and Marketing Plan. She is a skilled graphic designer for both print and digital projects. Her dachshunds, Darla and Wilbur, are adorable and they know it.

Denise Noble

Partner Relations Manager

Denise began VCOS career as Partnership Coordinator in 2012 and transitioned to the position of Marketing Coordinator for several years. In 2017, she returned to the position of Partnership Coordinator and was promoted to Partner Relations Manager in 2018. She assists Partners with keeping their information current on the website and in publications. She also assists with Account Reviews, Partner Communications and VCOS events. Denise is an accomplished photographer, having been published and won several awards.