Branding Toolkit - Colorado Springs Vacation & Tourism Information | Colorado Springs, Colorado

Colorado Springs Branding Toolkit

On this page, you will find files and resources to allow you to use the Colorado Springs brand within your own marketing and promotional efforts as long as the Brand Usage Guidelines are strictly followed.

The Visit Colorado Springs logo may be used in certain instances by certain companies. The intention of the logo use must be to show support for the community and the VCOS organization. It may not be used as the logo representing your product, service or brand. The use of this logo must not cause confusion in the mind of the consumer. They must understand that it is soley the logo of Visit Colorado Springs. When used online, the logo must link to - the home page or the appropriate internal page. 

Brand Usage Guidelines

The Brand Usage Guidelines must be adhered to by any organization that wishes to use the brand mark to promote their organization and/or the Colorado Springs region. These are protected marks that can not be altered by the user. If your proposed usage is not covered within these guidelines, please contact someone on the VCOS Marketing Staff to discuss your plans before proceeding with design or production. The contact information is at the bottom of this page. 

brand guidelines


Logo Files

All files and formats can be sent upon request. Simply email

Brand Fonts

The main fonts used in the brand marks are Pragmatica Slabserif and Verlag. Each organization must purchase these fonts if they wish to use them in their communication and marketing materials. Here are links to purchase these fonts (though there are additional sites where these fonts may be purchased). Visit Colorado Springs does not endorse one font vendor over another. Links have been provided for convenience only.

Font - Pragmatica Slabserif      Font - Verlag


Other Links


Questions & Requests

If you have any questions or requests, please contact one of us in the VCOS Marketing Department:

Amy Long

Chief Innovation Officer

Amy Long has been with VCOS since June of 2006. She oversees advertising, publications, the website, communications, partnership and events. She has a BS in Commerce from the University of Virginia and an MBA from the University of North Carolina. Amy volunteers as Board Chair for Keep Colorado Springs Beautiful and as part of the clean-up crew for Bear Creek Dog Park. Her Aussie, Dodger, is never far from her side, and he is not too sure how he feels about his new bother, Vincent.

Melissa Williams

Director of Marketing

Melissa signed on with Visit Colorado Springs in 2015. She oversees website development, content and performance, copy writing, marketing strategy and implementation, creative direction and graphic design. In her spare time, she enjoys the outdoors and hiking, grabbing a cocktail with friends and spending time with her husband and two dachshunds.

Jane Blazer

Marketing Coordinator

Jane joined VCOS in January 2019 with a background in communication and social media. She supports the marketing team with newsletters, website updates, publications, ad sales, content creation and more. Jane has bachelor degrees in mass communication and journalism from Miami University. In her free time, you can find Jane sipping on a margarita, eating sushi, traveling or playing with her future dog that her boyfriend does not know about yet!