You are now part of something bigger in the Pikes Peak Region tourism community.
Not only are you connecting with visitors and customers, but you’re also connecting with fellow business owners and continuing to strengthen our community. As the third-largest industry in Colorado Springs, tourism has truly become a community value.
Now that you are an official Visit Colorado Springs Marketing Partner, there are a few things we’ll need from you to get your business set up on our website and to make sure you’re included in all the right Visit COS promotional programs.
Tell your story in your own words
Your partnership includes a listing in the directory section of the annual Official Vacation Planner (OVP). Please send us a short description (maximum 100 characters including spaces) of your business. Note that your address needs to be included in this count.
Website listings come with a 45-word description for each location your business is listed. If you are interested in upgrading your listing to an enhanced detail page, which includes a 300-word description, please reach out to Kim@VisitCOS.com for more information.
Send us your big, beautiful photos
Send us (2) high-res photos to use for your website listings. Upgrading your listing to an enhanced detail page will add (9) additional photos, a link to a YouTube video, and (2) additional pdf files. Reach out to Kim@VisitCOS.com to get your enhancement started!
Give a full-picture of what you offer
Fill out the checklist of services that fit best for your business and include any that help your potential customer know what you have to offer. This information will show up on your website listing’s detail page. You can add items to the list by accessing your account information through the back-office portal. Click HERE to access the step-by-step instructions. You will need your account login information including a username and password. If you don't know your username, please email Kim@VisitCOS.com and she will assist you.
You like us, you really like us!
Follow @VisitCOS on Facebook, Instagram, LinkedIn, Twitter and TikTok! We love engaging with our partners posts and would be happy to share and help promote your content.
You worked hard on your collateral. Let us help you distribute them!
If you have printed brochures or rack cards to help promote your business, drop some off at our Visitor Information Center in Downtown Colorado Springs (515 S. Cascade Ave.). Our hard-working volunteers answer guests’ questions and provide recommendations of things to do and see around the region, often giving visitors a handful of brochures to take with them. If you need some ideas on what works well in our brochure distribution, stop in and grab a few samples to use as a reference.
Get additional exposure on our most popular pages
The Coupons & Deals page on our website receives a ton of traffic and the “Deal” opportunities are a free benefit of your partnership. You can create and display up to (3) Deals on our website to help promote your business throughout the year. The process is easy and involves going into your account information through the back-office portal. Step-by-step instructions to access your account are included HERE.
Some of our most-visited pages on our website are the Holidays and Events pages. Here visitors can find information about annual community events, as well as holiday celebrations and activities. Do you have a special event happening during a national holiday? If so, send us the information to Social@VisitCOS.com and we will include it on our Events/Holidays pages.
Come network with your peers!
Helping our partners network and develop relationships with other businesses in our region is an important goal for us every year. We host at least one event each month and many events are available for no charge or a nominal fee. Our event schedule includes quarterly after-hours mixers, educational presentations, partner orientations, virtual Q&A sessions with our President and CEO, Doug Price, an Annual Business Meeting and Tourism Awards Celebration. For more information, click HERE.
Forget “return on investment,” we believe in “return on INVOLVEMENT”
We mainly communicate through emails and phone calls. Some emails come directly from us and others come from various online platforms. It is essential to have at least one person from your organization set up to receive our emails, including monthly partner newsletters, event invitations, emergency alerts and notifications about special opportunities. We will provide you with several domains and email addresses to whitelist at both your computer and server level.
Looking for more? We have your back!
Consider additional opportunities for paid advertising.
There are plenty of other ways you can get the most "bang for your buck" with your partnership by taking advantage of these additional services and offers.
Social Media Support
Our social media platforms, including Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube, -are dedicated to promoting our region & all the exciting events and attractions within it. We are always looking for new ways to feature partners – including special event promotions and spotlights. Have something to share? Send it to us at Social@VisitCOS.com.
We also regularly showcase partners through our various social media campaigns such as Tourism Takeover Tuesdays, Foodie Fridays, VCOS Blog Posts and Podcasts. Our marketing and communications team also interacts with professional travel writers and bloggers on a regular basis. Let us know if you would like to be included in any of these opportunities. For more information, you can reach out directly to Social@VisitCOS.com.
Official Vacation Planner
Every year, in partnership with Pikes Peak Regional Attractions, we publish our Official Vacation Planner. This includes articles, advertisements and business listings of all of our partner businesses in the community. Available in both physical and digital copies, these are distributed to hotel guests, visitors to our information center and anyone else who requests a copy.
Dining, Shopping & Entertainment Guide
This publication is a pocket-sized directory, designed for distribution to meeting and conference attendees. Free listings are included and advertising is available for any VCOS partner that provides dining, shopping or live entertainment experiences to visitors and groups.
Senior Director of Partnerships
719-685-7627
Kim@VisitCOS.com
Kim is a native of Colorado Springs with a passion for nature and all that Colorado has to offer. She has a background in fine art and advanced degrees in non-profit management and counseling, which she uses daily. She loves hiking around North Cheyenne Cañon and is most likely to find the bright side in all things. You can ask Kim about how important tourism is for the region!
Partner Relations Manager
719-685-7621
Ana@VisitCOS.com
Although born in Mexico, Ana considers quaint and beautiful Colorado Springs her home. She loves to hit the trails with her three dogs, spend time with her family, and read/listen/watch anything involving a murder mystery. Her favorite spot in Colorado Springs is Mash Mechanix Brewing Co. and she's most likely to talk you into a spontaneous adventure. Ask Ana about the best pet-friendly places in town!
A partnership with us means that we’ll work together to enhance your current marketing and business plan. Beginning any new partnership can be daunting, so it’s our job to make sure you have all the information you’ll need to get the most out of this one. Follow the steps included here and you’ll be on your way to a great start with your Visit Colorado Springs marketing partnership!
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