Tourism Pays

Tourism Pays for Colorado Springs & the Pikes Peak Region

View assessment results from DestinationNext


National Travel and Tourism Week 2019 | Travel Matters from U.S. Travel on Vimeo.

The Importance of Tourism

  • Tourism The Pikes Peak region welcomes 23 million visitors each year
  • These visitors spend a total of $2.25 billion in our region, resulting in over $97 million in local tax receipts annually
  • Travel & tourism pumps over $6.34 million per day into the local economy
  • Visit Colorado Springs inspires and assists visitors resulting in an estimated direct economic impact of more than $187 million
  • Tourism is the 3rd largest employer in the Pikes Peak region, providing more than 20,000 jobs to residents generating $474 million in earnings
  • Arts & Culture visitors bring $153 million to the Pikes Peak Region each year - learn more here
  • View the 2017 Creative Vitality Index


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Cutting Tourism Promotional Spending is Risky

  • When tourism promotional spending is cut, there is a loss of direct spending as well as a loss of jobs, reduced wages and reduced tax collections
  • The impact of cutting tourism spending can be seen by studying the Colorado experience of 1993-1997, when the tourism promotion budget was reduced to zero
  • The critical question is "how many lost visitors does it take to negate the savings of a reduced or eliminated promotional budget?"
  • According to the Colorado study, the answer is less than 1%. It takes only a 1% reduction in visitation to completely negate the savings of reduced promotional spending
  • For more information on the importance of tourism and our national economy please visit,