Join Visit Colorado Springs

Join forces with Visit COS to share our incredible destination with leisure travelers plus meeting and event planners. We represent the Pikes Peak Region, which includes El Paso, Teller and Fremont counties. Our most common partner categories are lodging, attractions, event venues, retailers, restaurants, nightlife and services. Your annual partnership fee fuels the marketing campaigns that lift the whole community – including you. Together, we can put Colorado Springs on more travel bucket lists.

Key partner benefits include:

• Prominence on VisitCOS.com through listings, blog content and relevant event pages.
• Promotion on our social media channels and programs.
• Digital listing and advertising options in the Official Vacation Planner and Dining, Shopping and Entertainment Guide.
• Opportunities to be included in advertising campaigns and writer and influencer visits.
• Connections to group leads for conferences, meetings and events.
• Access to networking and educational events.
• And much more!

As a partner, you'll have opportunities to:

• Market your business
• Build connections
• Boost your sales
• Stay informed and involved
• Enhance your partnership

Visitors play a vital role in creating economic vitality for our region. In 2024, Colorado Springs and the Pikes Peak Region saw 25.5 million visitors and $3.1 billion in visitor spending. Tourism is the third largest industry employer for our area, bringing tens of thousands of jobs. Check out more data from the most recent Longwoods International Visitor Profile Study.

A favorite industry quote from Maura Gast, former Board Chair of Destinations International, says (in summary) that destination promotion is a catalyst for community vitality. If you build a place people want to visit, you'll build a place where people want to live, work and invest. It all starts with a visit. Learn more about how tourism pays.

Our primary audiences are leisure travelers and group travel, which includes attracting meetings and events to the region.

Leisure visitors are the largest share of our tourism economy. We reach this audience segment through a mix of storytelling, strategic advertising and savvy communications that turns inspiration into action. Tactics include highly-targeted digital advertising campaigns, robust and original content on VisitCOS.com, creative social media programs and traditional print guides.

Group travel like meetings, events and sports competitions bring high-value business to the region. Our sales team works year-round to connect with planners, showcase our venues and make booking Colorado Springs seamless. Tactics include attending industry trade shows and sales missions, conducting personalized site visits and offering booking and servicing support.

We market your business through our website, VisitCOS.com, which has more than 3 million visitors annually. Our consumer newsletter reaches about 25K subscribers with a 60% open rate. Additionally, we market the region through our social media channels, Peak Into COS podcast, print guides, industry trade show attendance, personalized site visits, media and influencer hosting and so much more. Follow us @VisitCOS to catch a closer look at how we promote the region – Instagram, Facebook, LinkedIn, YouTube and TikTok. Learn more about our marketing/communications and advertising opportunities for partners.

Fill out the partner inquiry form below, or reach out to our partnership team at Partnership@VisitCOS.com.