Sales Tactics, Leads & Referrals

Our sales team works to drive meeting, convention, and event business to the region through increased destination awareness and strong relationships with meeting planners and event organizers. The sales team then refers your business or connects you with incoming meetings/event leads that are a fit so you can properly respond to RFPs (Request for Proposal). Here you’ll find some information below on what the lead/referral process looks like and how to stay on top of it, plus more information on our key sales tactics.

Leads & Referrals Overview
Sales Tactics Explained
Sales Targets
Contact Us

Leads & Referrals Overview

Looking to stay on top of any potential leads and referrals from Visit COS? Check out our overview video below, then reach out to us for more details.

Sales Tactics Explained

Trade Shows & Sales Missions

Our team meets planners face-to-face at national and regional events to build relationships and promote the destination.

Personalized Site Visits & Proposals

We create custom itineraries and experiences for planners to showcase why we are the right fit for their event.

Booking & Servicing Support

From first contact to post-event follow up, our team provides expert assistance that will ensure a successful meeting/event and a great experience for the attendees! This support includes offering welcome items for the attendees – destination brochures, recyclable bags and lip balm. We also offer a sustainable option which includes a Discover More in Colorado Springs flyer with a QR code leading to numerous destination links.

Proposal Request Sourcing & Partner Matchmaking

We work with meeting & event planning clients to drive meetings and events to our destination, connecting them with properties, venues, and service providers that meet their specific needs and preferences.

Who We Sell To
Meetings & Conventions

We target meeting planners to earn their business.

Hosting business events in our destination helps strengthen the local economy and often turns into extended trips for attendees.

Meetings
Sporting Events

We help secure sporting events for the region.

We partner closely with the Sports Corp to attract competitions and championships at our venues.

Sports
Groups & Tours

We target tour operators by showcasing our attractions.

Group tours remain a popular way to explore destination's through cost-effective, organized itineraries.

Group Tours
Weddings & Reunions

We provide support for those planning weddings and reunions.

The Pikes Peak Region is a popular destination for hosting large events such as weddings, family reunions and military reunions.

Weddings & Reunions
Connect with Us

Director of Sales

719-685-7632
Dina@VisitCOS.com

Dina comes to Colorado Springs by way of Florida and North Carolina and has traded her flip flops for hiking boots. She has a diverse background in various hospitality roles and uses those experiences to aid her clients. She loves Gold Camp Road and is most likely to make a new friend wherever she goes. In May 2023, she earned an MBA from the University of Northern Colorado. You can ask Dina about how our authentic destination adds value to your next meeting.

Send An Email
Account Setup & Maintenance

Keeping your account current is key to ensuring visitors have the most accurate information about your…

Learn More
Partner Events

Each year, we offer a variety of event options where you can kick back and relax…

Learn More
Social Media, Marketing & Comms Programs

Our marketing and communications departments lead a variety of programs and coordinate opportunities to bolster your…

Learn More
Additional Paid Opportunities

Visit COS is viewed as a trustworthy resource for everything there is to do across the…

Learn More