Visitors Bureau Launches New Medical Tourism Website
Regional partnership will capitalize on medical travel.
Colorado Springs, Colo. - May 1, 2018 - The Colorado Springs Convention & Visitors Bureau, Venue Health & Analytics LLC and Penrose-St. Francis Health Services have partnered to launch a new healthcare tourism website, ChampionshipCareColoradoSprings.org. The goal of the site is to hyper-target potential patients in U.S. counties who search key terms that relate to specialized procedures and highlight Colorado Springs as a destination.
The site includes a categorized listing of highly rated Colorado Springs healthcare services, information and resources for these consumers. Penrose-St. Francis’ facilities, physicians and high ratings in hip, knee and heart valve replacement, alongside highly desirable visitor amenities, uniquely position Colorado Springs as an ideal choice for away-from-home healthcare.
“As healthcare providers, we have to reach consumers and patients wherever they are, and this partnership is an excellent opportunity to connect platforms,” Chris Valentine, Director of Marketing and Communications for Penrose-St. Francis, said. “We are on a mission to build flourishing communities by providing world-class whole person care and we want to share that mission with everyone, no matter where they are located.”
The site’s SEO marketing will be managed by Venue Health. “We provide destination health and predictive analytic services designed to improve access to higher quality health care services. Our work fosters compelling brand creations that visualizes both medical and tourism data in an industry that is undergoing explosive growth,” says Venue Health CEO Bob Durham.
Considering Colorado Springs and nearby Manitou Springs were founded on medical tourism, the concept isn’t new. Healing mineral waters, ample sunshine and fresh mountain air made the region a popular recovery choice for those suffering from tuberculosis in the late 1800s. “There is a lucrative and untapped market for medical tourism. People are willing to travel to other U.S. destinations, for longer periods of time, for top-quality health care and a beautiful location in which to recover. There’s no better place to do that than right here at the foot of the Rocky Mountains,” says CVB Chief Innovation Officer Amy Long. The partnership aims to fulfill the CVB’s mission to bring more visitors to Colorado Springs at Pikes Peak.