Visit Colorado Springs Kicks Off 2021 with Internal Shifts
Staff promotions and new board members prepare VCOS for a year of recovery
Colorado Springs, Colo. – January 12, 2021 – Today, VCOS President & CEO Doug Price announced staff updates as well as new board positions.
VCOS Staff Retirement, Promotions & Title Changes
After 26 years at Visit Colorado Springs, Vice President of Sales Pam Sherfesee retired at the end of 2020. Sherfesee is a Certified Destination Meeting Executive and led the VCOS Group Sales team in booking meetings and events in Colorado Springs, bringing in millions of dollars each year to the local economy.
Her career includes more than 20 years of sales and marketing experience through the promotion of the internationally renowned group, Up with People, and hotel sales experience in Wyoming and Colorado Springs. She was President of the Colorado Springs HSMAI Chapter twice and served as secretary for Destination Colorado in its inaugural years, as well as serving on their board. Previously, Sherfesee was the 1979 Miss Wyoming USA and was voted Miss Congeniality by her fellow contestants at the Miss USA Pageant. Under her leadership, the VCOS sales department won multiple awards each year for excellence in customer service to meeting and event planners.
Following Sherfesee’s retirement, Kathy Reak assumed leadership of the department and was promoted to Vice President of Sales. Reak started her career with VCOS in 1997. She has been mentored by Sherfesee for years and is well-positioned to lead and empower the sales department to meet the challenges 2021 will bring.
In addition, Dina Worthen has been promoted to Senior Sales Manager. Other sales department title changes include Cheryl McCullough, Senior Director of Sports & Events, Holly Taylor, Group Servicing Manager and Sarah Price, Group Sales Administrator.
Melissa Williams, formerly Marketing Manager, has been promoted to Director of Marketing. In her six years with VCOS, Williams has brought a high level of innovation, creative designs and successful campaigns to VCOS.
VCOS Board Updates
Susan Davies, Executive Director of the Trails & Open Space Coalition, will provide leadership as VCOS Board Chair. Other new members include Herman Crawford of Pikes Peak Community College, Pepper Dombrowski of The Broadmoor, Brooke Mikulas of Kinship Landing, Angela Seals of the Cultural Office of the Pikes Peak Region and Patrick Shimon of the Colorado Springs Marriott.
VCOS sends a special thank you to the former board members who have termed out, including Barry Brown, Shelby Pywell, Ed Okvath and Andy Vick.
“With the backing of such a strong staff and board, we’re looking forward to the year of recovery ahead,” said Price. "2021 is our city’s sesquicentennial, and there’s much to celebrate with the arrival of Southwest Airlines at the Colorado Springs Airport, the new Pikes Peak Summit Visitor Center, the reopened Broadmoor Manitou and Pikes Peak Cog Railway and the openings of two new City for Champions projects, the Robson Arena and Weidner Field."