Visit Colorado Springs Awarded $400K Recovery Grant
Grant will be used to support meetings and events recovery
October 26, 2022 – Colorado Springs, Colo. – Earlier this week, the Colorado Tourism Office announced the recipients of their Tourism Recovery Marketing Grant funding, which included Visit Colorado Springs.
Visit Colorado Springs was awarded $400K, which will be used to support a meetings and events marketing campaign leveraging the Olympic City USA brand to generate awareness of the unique options for meetings and events held in Colorado Springs. The campaign will target meeting planners through a multi-media approach including programmatic digital placements, social media, print magazines, destination site visits and trade show attendance.
"While leisure travel recovery has been successful in the Pikes Peak Region, recovery for meetings and events has lagged behind," said Doug Price, President & CEO of Visit Colorado Springs. "Receiving these grant funds gives us the resources for recovery of our business travel market by leveraging our strong Olympic City USA brand and emphasizing our unique venues."
According to the Colorado Tourism Office, each application was evaluated on the strength of a tourism recovery-focused marketing campaign, demonstrated recovery need, measurable tourism impact, quality of budget and timeline and implementation capacity. Eligible projects include city, county or regional tourism marketing and promotional campaigns overseen by nonprofit organizations promoting tourist destinations, Colorado cities or other political subdivisions of the state, economic development district organizations and Native tribes.
This is a historic amount of funding that the CTO has awarded through a grant program. Visit Colorado Springs is one of seven organizations receiving grants.
For more information, visit the Colorado Office of Economic Development and International Trade (OEDIT) website.