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Colorado Springs, Colorado – July 11, 2012 – After the tragic events of the Waldo Canyon Fire and the world-wide coverage it has received, communities and business are suffering due to the misperception that a large portion of the region burned, the city is still on fire or that our natural beauty has been compromised. Since the start of this natural disaster, local organizations have been working together on a plan to help all affected communities by keeping business doors open and operating, including hotels, bed & breakfasts, restaurants, retail stores, attractions, activities and service providers.
“We are mindful of the loss that the community has already endured,” said Doug Price, President and CEO of the Colorado Springs Convention & Visitors Bureau. “People are at risk of losing their jobs, their benefits and their businesses if we can’t get visitation back where it should be. Nearly 350 families lost their homes to the fire, and we don’t want more people to lose their homes because they can’t make their rent or mortgage payments.”
Organizations that make up the Pikes Peak Regional Business Recovery Team include: the Greater Colorado Springs Chamber & EDC, Colorado Springs Convention & Visitors Bureau (CVB), Pikes Peak Country Attractions Association, the Downtown Development Authority, Manitou Springs Chamber, Woodland Park Chamber, Tri- Lakes Chamber and El Paso County.
The team is developing a coordinated marketing and communications recovery plan to boost economic activity in both the short and long term for the entire Pikes Peak region. Various initiatives are taking place under the umbrella theme of “Welcome Back”. This plan underscores the resiliency of our community and explicitly invites people to visit the region or consider the area for business relocation. Bourbon Street Productions and Cukjati Design generously donated their time and resources to produce videos communicating that Colorado Springs and surrounding communities are safe, beautiful and open for business. The first video produced is available to view and share here or download here. Other initiatives include a campaign that encourages locals to take a regional “staycation” and buy local as well as a photo contest highlighting our beautiful blue skies and places to enjoy.