Local Olympic City USA Athletes Featured in NBC Commercials
Two 30-second Spots Set to Air During Colorado Classic Broadcast
The Colorado Springs Convention & Visitors Bureau contracted Windstar Studios, Inc. to produce two 30-second commercials that will air on NBC during the first day of the 2017 Colorado Classic cycling race Thursday, August 10.
The 30-second spots highlight Colorado Springs and the Pikes Peak region as a leisure, family-friendly vacation destination where Olympic dreams are born and bred. Featured Olympians Samantha Achterberg (modern decathlon) and Cale Simmons (track & field) and Paralympians Allison Jones (cycling), Roderick Sewell (swimming) and Ben Goodrich (Judo) were filmed training against iconic backdrops including the Colorado Springs Olympic Training Center, Garden of the Gods Park, Royal Gorge Bridge & Park, Helen Hunt Falls and the Manitou Springs Incline.
The first spot, titled “Are You Up for It?”, is an updated version of a 30-second commercial created for the 2014 U.S. Pro Challenge. The second spot, titled “Live Like an Olympian”, features the five athletes training and interacting with visitors. The spots will air on NBC August 10, 2017 during the Colorado Springs stage of the Colorado Classic. Both commercials can be viewed at VisitCOS.com/OlympicCityUSA.
Colorado Springs will host the first stage of the event, a total of 93.5 miles (150.4 km) as riders push the pace for six laps on a 15.58-mile (25.1 km) course in the shadow of Pikes Peak, running between downtown Colorado Springs and the sandstone formations of the iconic Garden of the Gods Park.