Colorado Springs Visitors Bureau Location Gets a Facelift
New Signage Incorporates Regional Logo and Color Palette. The Colorado Springs Convention and Visitors Bureau (CVB) is constantly integrating the new regional brand and creative assets into all facets of the organization’s marketing efforts.
Colorado Springs, Colorado – August 8, 2012 – Most recently, the CVB has done so on their new outdoor signage that is prominently displayed outside their downtown location. They’ve also incorporated the brand assets into their conference room where many community meetings take place.
The Colorado Springs regional logo is a welcome symbol to all visitors and a tool that residents and local businesses can use to promote the area. The logo is representative of the brand characteristics of Colorado Springs and the region, vibrant, rugged and exceptional. The colorful new signage is the first thing that greets visitors as they pull into the Visitor Center’s parking lot located at 515 S. Cascade Avenue.
Businesses are invited to utilize the brand assets for their own marketing efforts and can access the Brand Toolkit for guidelines.