Colorado Springs Convention & Visitors Bureau Achieves Destination Marketing Accreditation
Colorado Springs, CO - December 7, 2010 - Experience Colorado Springs, the Convention & Visitors Bureau (CVB), announced today that it has been awarded accreditation from the Destination Marketing Accreditation Program (DMAP). DMAP is an international accreditation program developed by the Washington, DC based Destination Marketing Association International (DMAI). In earning the DMAP accreditation, destination marketing organizations (DMOs) communicate to their community, buyers and potential visitors that their DMO has attained a significant measure of excellence.
“The Colorado Springs CVB is honored to receive the Destination Marketing Accreditation from DMAP,” said Terry Sullivan, President and CEO of the CVB. “We are very pleased to be recognized in the destination marketing community for providing outstanding services in accordance with international standards and benchmarks in this field.”
“By applying for and receiving DMAP accreditation, the Colorado Springs CVB has demonstrated a commitment to quality programs and services”, said Diana Lawson, FCDME, DMAP Board Chair. “We are proud to recognize these organizations for their achievement. These DMOs’ operations and business practices have conformed to 16 domains ranging from governance to sales to innovation. Their accreditation underscores their dedication to providing exceptional leadership and commitment to the professionalism of DMOs across the globe.”
Experience Colorado Springs is the leading marketing organization for group travel and tourism to Colorado Springs and the Pikes Peak Region. We are dedicated to a strong national and international presence so that tourism is a primary contributor to a thriving local economy. We maintain a visible presence as a community leader so that our industry members grow and prosper.
DMAP accreditation standards cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation and stakeholder relationships.
DMAP is an independent international accreditation body and a leader in defining quality and performance issues in destination marketing. 121 DMOs are now accredited. For additional information on DMAP visit www.destinationmarketing.org.