What is the Crafts & Drafts Passport?
This is a free digital craft beverage passport full of deals and discounts to various craft breweries, distilleries, wineries, taprooms and coffee shops around the Pikes Peak Region.
Is it really free?
YES! This passport is 100% free for users to participate.
Who can participate in the program?
Any local brewery, distillery, coffee shop, winery/wine bar, taproom or cocktail lounge is eligible to participate.
Is there a cost to participate as a location on the Passport?
The Crafts & Drafts Passport is FREE for Visit COS marketing partners. The cost for non-partners is $200. If a non-partner participates in the program and wishes to join as a marketing partner, we will roll that $200 into your partnership dues.
What is needed to participate?
Any participating business just needs to offer a deal or discount to passport holders through the end of 2023. This can be a BOGO, percentage discount, free swag, it's up to you! These can be one-time offers, or repeating. Again, it's up to you and what's best for your business.
How does the Passport work?
The web app lives on the user's phone and geo-fences their location. Once a user is at a participating location, they are able to "redeem" their deal by showing their phone to their server/bartender.
How long is the program?
This annual program runs mid-May (May 15, to be exact) through the end of the year. All deals must be valid through December 31.
How does this passport benefit the participating businesses?
Participants enjoy free publicity and advertising as well as extra incentives for users to visit your business and create brand loyalty. Visit COS spends a ton of our advertising dollars with our top-notch ad agency to get this Passport in front of millions of people across the Front Range.