Crafts & Drafts Passport Program

Visit Colorado Springs would like to invite you to participate in the 2023 Crafts & Drafts Passport Program. This will be the seventh year of Colorado Springs' ONLY free digital drink passport, packed full of deals so good, you won't believe your eyes!

Sign Up to Participate
Onboarding Tools
2022 Passport Performance
FAQ's
Tips & Tricks
An illustrated badge that reads "Crafts & Drafts Drink Passport" surrounded by monster hands holding various drinks

Sign up now!

Select the category that best fits your business
Brief, 2-4 sentences describing your business
briefly describe the offer/discount you will offer on the passport (ie - BOGO, 25% off one beverage, etc)
List any limitations you would like included with your deal - ie, limit one per customer, not valid with x,y,z, etc.
Upload the image you want to display on the passport. Must be horizontal with no text.

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Onboarding Tools

Click on the links below for all the information you need to get started with the Crafts & Drafts Passport Program

2022 Pass Performance

ADVERTISING EFFORTS

Spend: $74,000
Impressions: 3,384,550
Clicks: 11,641
CTR: 0.34%
Video Views: 102,279

PASSPORT PERFORMANCE

Signups: 5,546
Redemptions: 4,629

Congrats to our top-performing locations!

Goat Patch Brewing Company – 482 redemptions
Bristol Brewing Company – 380 redemptions
Cerberus Brewing Company – 361 redemptions
Mash Mechanix Brewery Co– 359 redemptions
Pikes Peak Brewing Company Lager House – 342 redemptions

FAQs

What is the Crafts & Drafts Passport?
This is a free digital craft beverage passport full of deals and discounts to various craft breweries, distilleries, wineries, taprooms and coffee shops around the Pikes Peak Region.

Is it really free?
YES! This passport is 100% free for users to participate.

Who can participate in the program?
Any local brewery, distillery, coffee shop, winery/wine bar, taproom or cocktail lounge is eligible to participate.

Is there a cost to participate as a location on the Passport?
The Crafts & Drafts Passport is FREE for Visit COS marketing partners. The cost for non-partners is $200. If a non-partner participates in the program and wishes to join as a marketing partner, we will roll that $200 into your partnership dues.

What is needed to participate?
Any participating business just needs to offer a deal or discount to passport holders through the end of 2023. This can be a BOGO, percentage discount, free swag, it's up to you! These can be one-time offers, or repeating. Again, it's up to you and what's best for your business.

How does the Passport work?
The web app lives on the user's phone and geo-fences their location. Once a user is at a participating location, they are able to "redeem" their deal by showing their phone to their server/bartender.

How long is the program?
This annual program runs mid-May (May 15, to be exact) through the end of the year. All deals must be valid through December 31.

How does this passport benefit the participating businesses?
Participants enjoy free publicity and advertising as well as extra incentives for users to visit your business and create brand loyalty. Visit COS spends a ton of our advertising dollars with our top-notch ad agency to get this Passport in front of millions of people across the Front Range.

Tips & Tricks

Get the most out of the Crafts & Drafts Passport

  • Offer a great deal! Incentivise users to visit your location with enticing deals. The better the deal, the more likely you'll get more people in your door. You'll probably gain some new loyal patrons while you're at it.
  • Display our posters and table tents at your business. We will be supplying posters and table tents with QR codes for users to sign up for the Passport. Displaying these in your business helps spread the word and earn some serious brand loyalty!
  • Train your staff! We can't emphasize how important it is to make sure everyone on your staff understands the passport and is comfortable with it. We promise it's super simple! We even give onboarding packets to ensure it's easy and painless for you and your staff. Showing your passport to a server and having them say they don't know what it is is a real bummer. And if we get numerous reports that the location doesn't know what to do with the passport, we'll have to remove your business from the program.

Questions?

Reach out to Melissa and she'll be happy to talk you through the program.

Director of Marketing

719-685-7641
Melissa@VisitCOS.com

Melissa is an avid outdoor enthusiast and lover of Colorado Springs. With a background in graphic design, she's got an eye for all things creative and a passion for marketing. Pancake Rocks trail is her favorite spot in the region, and she’s most likely to show you photos of her chubby baby. Ask Melissa about finding your audience and refining your brand voice.

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