NEW YORK, N.Y. (November 20, 2018) – The Hospitality Sales & Marketing Association International will honor Visit Colorado Springs with a Gold Adrian Award for digital marketing excellence for its winning Crafts and Drafts campaign entry in the 62nd annual Adrian Awards, the largest and most prestigious global travel marketing competition.
In collaboration with the talented creative work of Design Rangers, integrated media placements of Orange142 and groundbreaking destination technology of Bandwango, Visit Colorado Springs’ Crafts and Drafts digital passport highlighted the destination’s diverse craft beverage scene and tapped into unprecedented success. “This specific campaign provided us a platform to be more playful and edgy than usual. Given that our target audience was a younger, spirit-sipping connoisseur, we wanted to speak directly to that demographic. The Design Rangers helped us create a campaign that every craft-beverage drinker could appreciate, while Bandwango supplied us with the technology to execute the program. The digital advertising experts at Orange142 implemented our media placements and distributed our Passport Program to the masses,” says Visit Colorado Springs Chief Innovation Office, Amy Long.
The VisitCOS.com website, managed by Tempest, won a Bronze Adrian Award for its search engine optimization strategy.
“The Adrian Awards celebrate travel marketing innovators whose awesome creativity and hard work are integral not only to the success of their companies, but to the continued growth of the hospitality industry as a whole,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “HSMAI will be proud to recognize these award winners and their outstanding campaigns at the Adrian Awards Gala.”
Visit Colorado Springs will be honored during the HSMAI Adrian Awards Gala on January 22, 2019 at the New York Marriott Marquis. Attended by nearly 1,000 hospitality, travel, and tourism marketing executives, this elegant affair is a must-attend industry event. The Adrian Awards Dinner Reception and Gala, recognized as a Top 100 Event in New York City by BizBash, will celebrate award-winning work and the people behind it, lifetime achievement, and the HSMAI Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization.
Winning entries will be viewable in the winners’ gallery on the Adrian Awards website. Visit www.AdrianAwards.com for more information on the event and competition and to view the Adrian Awards Winners’ Gallery.