Tourism Funding Analysis


In 2014, the Colorado Springs Convention & Visitors Bureau (CVB) commissioned Tourism Economics, a nationally recognized research firm concentrating on the tourism industry, to conduct a fact-based analysis. The goal of the analysis was to examine local destination marketing funding and, if additional funds were recommended, to research methods by which those funds could be raised.Tourism

Economics Destination Marketing Funding Analysis

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Read the full Press Release

Download the Presentation (PDF)

Press Coverage

"Bureau Looking Forward" - The Gazette 

"Colorado Springs should spend more, and hike taxes to promote tourism, study says" - The Gazette 

"Study: Colorado Springs missing the mark on attracting tourists" - KOAA Channel 5

"New study finds area not spending enough on tourism" - KRDO Channel 13

This analysis was supported and sponsored, in part, by 26 local organizations, individuals and municipalities.

 Major Study Sponsor

  • Private Source

Presentation Sponsors

  • Best Western Executive Inn & Suites – Hitesh Patel
  • Best Western Plus Peak Vista Inn & Suites – Hitesh Patel
  • Cultural Office of the Pikes Peak Region (COPPeR)
  • El Paso County
  • Manitou Springs Chamber
  • Old Colorado City Associates
  • Pikes Peak Country Attractions Association (PPCAA)
  • Pikes Peak Lodging Association (PPLA)
  • Garden of the Gods Club

Study Supporters

  • Arkansas River Outfitters Association
  • The Broadmoor
  • City of Colorado Springs
  • City of Green Mountain Falls
  • City of Manitou Springs
  • City of Monument
  • Colorado Restaurant Association – Pikes Peak Chapter
  • Colorado Springs Downtown Partnership
  • Colorado Springs Fine Arts Center
  • Colorado Springs LART Advisory Committee
  • Colorado Springs Regional Business Alliance
  • Fremont County
  • Fremont County Tourism Council
  • Glen Eyrie / The Navigators
  • Regional Leadership Forum
  • Tri-Lakes Chamber of Commerce

View a short video about how tourism promotion benefits the Pikes Peak region.

Click here for more details on how tourism pays for the Pikes Peak region.