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Click here for more details on how tourism pays for the Pikes Peak region.
The Importance of Tourism
- Download the Economic Impact of Tourism brochure
- Tourism The Pikes Peak region welcomes 20.5 million visitors each year
- These visitors spend a total of $1.97 billion in our region, resulting in over $56 million in local tax receipts annually
- Travel & tourism pumps over $63 per second into the local economy
- The Colorado Springs CVB inspires and assists visitors resulting in an estimated direct economic impact of more than $187 million
- Every dollar the CVB spends returns $60 to the regional economy
- Tourism is the 3rd largest employer in the Pikes Peak region, providing more than 17,000 jobs to residents generating $474 million in earnings
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Cutting Tourism Promotional Spending is Risky
- When tourism promotional spending is cut, there is a loss of direct spending as well as a loss of jobs, reduced wages and reduced tax collections
- The impact of cutting tourism spending can be seen by studying the Colorado experience of 1993-1997, when the tourism promotion budget was reduced to zero
- The critical question is "how many lost visitors does it take to negate the savings of a reduced or eliminated promotional budget?"
- According to the Colorado study, the answer is less than 1%. It takes only a 1% reduction in visitation to completely negate the savings of reduced promotional spending
- For more information on the importance of tourism and our national economy please visit, TravelEffect.com