Tourism Pays

Tourism Pays for Colorado Springs & the Pikes Peak Region

Tourism Pays for Colorado Springs & the Pikes Peak Region

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2016 National Travel & Tourism Week Rally in Colorado Springs

Click here for more details on how tourism pays for the Pikes Peak region.

The Importance of Tourism

  • Download the Economic Impact of Tourism brochure
  • Tourism The Pikes Peak region welcomes 5.2 million overnight visitors each year
  • These visitors spend a total of $1.35 billion in our region, resulting in over $56 million in local tax receipts annually
  • Travel & tourism pumps over $43 per second into the local economy
  • Tax revenue from tourism saves each family of four $340 in taxes
  • The Colorado Springs CVB inspires and assists visitors resulting in an estimated direct economic impact of more than $187 million
  • Every dollar the CVB spends returns $60 to the regional economy
  • Tourism is the 3rd largest employer in the Pikes Peak region, providing more than 17,000 jobs to residents generating $474 million in earnings

Cutting Tourism Promotional Spending is Risky

  • When tourism promotional spending is cut, there is a loss of direct spending as well as a loss of jobs, reduced wages and reduced tax collections
  • The impact of cutting tourism spending can be seen by studying the Colorado experience of 1993-1997, when the tourism promotion budget was reduced to zero
  • The critical question is "how many lost visitors does it take to negate the savings of a reduced or eliminated promotional budget?"
  • According to the Colorado study, the answer is less than 1%. It takes only a 1% reduction in visitation to completely negate the savings of reduced promotional spending
  • For more information on the importance of tourism and our national economy please visit,

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