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On Saturday, September 25, 2010, 11 Pikes Peak region museums will participate in the sixth annual Museum Day, presented by Toyota on behalf of the redesigned 2011 Avalon. The Colorado Springs Fine Arts Center, Cripple Creek District Museum, Dinosaur Depot Museum, Edward C. Rochette Money Museum, May Natural History Museum, McAllister House Museum, Miramont Castle Museum, Museum of Colorado Prisons, Victor Lowell Thomas Museum, World Figure Skating Museum & Hall of Fame and the Royal Gorge Regional Museum & History Center will join participating museums and cultural institutions nationwide to open their doors free of charge to all visitors who download the Museum Day Ticket from Smithsonian.com. The World Figure Skating Museum & Hall of Fame is closed on Saturdays and will honor tickets on Friday, September 24.
A journey to celebrate our world’s dynamic heritage and cultural life, participating Museum Day venues emulate the free admission policy of the Smithsonian Institution’s Washington, D.C.-based facilities. Museum Day 2010 is poised to be the largest to date, outdoing last year’s record-breaking event. Over 300,000 museum-goers and 1,300 venues in all 50 states, the District of Columbia and Puerto Rico participated in Museum Day 2009. Last year, two million visitors logged on to www.smithsonian.com/museumday to learn more about the program. This year, Toyota will enhance the Museum Day experience both in Smithsonian magazine and online, with elements like the “Featured Five,” a listing that encourages visitors to learn about and visit participating museums and venues.
Additionally, for each visitor who inquires about the new Toyota Avalon online, Toyota will donate $1—up to $10,000 total—to museum programming nationwide. The Museum Day Ticket is available to download at www.smithsonian.com/museumday. Visitors who present the official pass will gain free admission for two people to participating museums and cultural venues. One ticket is permitted per household, per email address. Listings and links to participating museums’ and sponsors’ sites can be found at www.smithsonian.com/museumday.