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Pam Sherfesee
Vice President of Sales
Local: 719.685.7634
Toll Free: 800.888.4748, Ext. 134
Contact Pam
Pam joined the CVB in 1994 and oversees the sales team. She works with associations headquartered in states east of the Mississippi River, handles sports association meetings & conventions and works with associates of HelmsBriscoe and Experient. Pam enjoys gardening, skeet shooting and spending time with her husband and 2 kitties, Poody & Socks.

Kathy Reak
Director of Convention Sales
Local: 719.685.7632
Toll Free: 800.888.4748, Ext. 132
Contact Kathy
Kathy joined the CVB in 1998. She handles meetings and conventions for religious and corporate markets as well as associations in Illinois, Indiana, Minnesota, Texas and Wisconsin and works with associates of ConferenceDirect. Kathy enjoys bowling, designing greeting cards, golfing and spending time with her husband and her dog, Reilly.


Cheryl McCullough
Senior Sales Manager - Sports & Special Events
Local: 719.685.7642
Toll Free: 800.888.4748, Ext. 142
Contact Cheryl McCullough
Cheryl joined the CVB in 1998. Cheryl's degree in sales & marketing, CVB experience and native roots in Colorado Springs provide her with a great background to assist sports event-rights holders, tournament directors & event organizers with their planning needs. She enjoys spending time with her family and 3 dogs, fishing, gardening & traveling.
Betty Jo Cardona
Sales Manager
Local: 719.685.7629
Toll Free: 800.888.4748, Ext. 129
Contact Betty Jo
Betty Jo joined the CVB in 2001. She handles student travel, motor-coach groups, scouting groups and family and class reunions. Betty Jo is involved in all things history-related, such as the Manitou Springs Heritage Center and the Historic Preservation Alliance of Colorado Springs. She enjoys gardening, hiking and playing with her grandchildren.

Floy Kennedy
Sales Manager, International & Colorado Associations
Local: 719.685.7635
Toll Free: 800.888.4748, Ext. 135
Contact Floy
After more than 20 years in the hospitality industry in Florida and Arizona, Floy began her career at the CVB in 2008. Floy's markets include the Colorado Association Market and inbound International tourism groups. She loves to take her dog, Ozzy, on long walks, garden and spend time with friends.

Natalie Hirsch
Sales Manager
Local: 719.685.7638
Toll Free: 800.888.4748, Ext. 138
Contact Natalie
Natalie joined the CVB in 2012. She handles all Government/ Military, Military Reunions, Associations headquartered in states west of the Mississippi River, Education Associations, Fraternal and Defense Contractors. Natalie is a Colorado native who enjoys camping, hiking, target shooting and spending time with her family, friends, 3 kitties and her dog Oakie.